Team Ineos are set to be renamed before this year’s Tour de France.
Cycling’s biggest team will become The Grenadiers, named after the model of a car being released by billionaire Ineos owner Sir Jim Ratcliffe in 2021.
Ineos recently announced they would not renew the contract of four-time Tour champion Chris Froome beyond this season.
The team are yet to announce the squad who will compete at the Tour, which starts on 29 August.
It is expected they will race in a new colour scheme, little more than a year on from the transition from Team Sky to Team Ineos.
Under the leadership of Sir Dave Brailsford, the team won six Tours in the past seven attempts as Team Sky, and again last year as Ineos with new rising star, 23-year-old Egan Bernal.
The team, which has the biggest budget in cycling at about £20m a year, have the strongest squad in the sport, and are favourites to win this year’s race – delayed from July by the coronavirus pandemic.
Ineos are keen to promote the Grenadier – a new 4×4 SUV – before its release next year to compete with the likes of Land Rover.
The company is further increasing its presence in sports sponsorship, including in Formula 1 and sailing’s America’s Cup.
Ineos is Britain’s largest privately owned company and in 2018 posted annual pre-tax profits of £2bn.